FOR

EF Educational Tours

ROLE

Creative direction

Every year, EF gives away an educational tour worth $20,000 to help a teacher and their students explore the world. And while EF has offered and promoted this giveaway constantly for decades, they’d never given the program a name our audience of teachers could remember, refer to, and be inspired by.

So we gave it a moniker, plus made up a bunch of other words that show that the experience of traveling with EF is so powerful, words to describe it didn’t exist—until now.