FOR

Aflac

ROLE

Copy

AWARDED

Cannes Lions

Effie

When the comedian who voices your “spokesduck” abruptly gets fired for making a series of insensitive jokes, you need a new one, fast. (A new spokesduck, that is.) In less than a month we pulled together and launched a casting call campaign to find a new voice for Aflac’s beloved duck, and turned a PR nightmare into an opportunity to build brand affinity and loyalty.

The integrated campaign not only received some pretty impressive industry awards, it also landed the Duck on a very prestigious list of the most powerful animals on Twitter.