Deb McDermott | creative director & copywriter

Run-on Review

FOR

EF Educational Tours


ROLE

Creative direction



So what is an educational tour, exactly? Teachers often ask that question when they’re first introduced to EF. And while we could go on and on about how educational tours work and why teachers should plan one for their students, why would we tell them when we could show them?


This brand awareness video and email campaign demonstrated to teachers what educational travel with EF is all about—an opportunity to take their students’ breath away and leave them with a million things to say.