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Crest Whitestrips

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AWARDED

MIXX

Prior to Super Bowl XLIII, Sobe Lifewater announced they would be airing a 3D commercial during the game. What's that got to do with Crest Whitestrips? Well, since Sobe was spending a TON of money getting 3D glasses into millions of consumers' hands in order to view their commercial to its full effect, we decided to capitalize on their effort and expenditure and give people another reason to use those 3D glasses: to promote the newest Crest Whitestrips product.

In under 3 weeks, we took KissMeIn3D.com from concept to creation, using the same brand new 3D technology that Sobe Lifewater had employed (and one of only two cameras in the world that could shoot in this mode). And gained a ton of buzz for our product rollout.