FOR

Crest Whitestrips

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AWARDED

MIXX

Prior to Super Bowl XLIII, Sobe Lifewater announced they would be airing a 3D commercial during the game. And they spent a TON of money getting 3D glasses into consumers' hands so they could enjoy their commercial to its full effect. So we jumped on the opportunity to give people another reason to use those 3D glasses and promote the newest Crest Whitestrips product at the same time.

In under 3 weeks, we took KissMeIn3D.com from concept to creation, using the same brand new 3D technology that Sobe Lifewater had employed. (No easy feat, given that there were only 2 cameras in the world that could film in this mode.)