FOR

Certified Financial Planner Board

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Anyone can call themselves a financial advisor. But it takes a whole lot of specialized training to become a CERTIFIED FINANCIAL PLANNER™ professional.* We're talking 2 years of coursework, 6,000 hours of professional experience, 30 hours of annual continued learning, and then 250 hours of exam prep to cap it all off. Woof.

We wanted our audience to understand just how much effort goes into earning those three letters—and help them realize that only those who have put in all that work are worthy of having control over their financial futures.

*Yes, that's the official title and the only acceptable formatting for said title. And yes, this hurts my soul more than a little.