FOR

Tide Pods

ROLE

Creative direction & copy

When you’re trying to market laundry detergent to men, there’s just one logical way to do it. You write a series of Vine videos (ha, remember Vine?!) for a guy named BatDad to star in, and show men that they don’t have to be a SuperDad to do the laundry.

The videos were liked more than 300,000 times and shared more than 65,000 times. Not bad for a guy in a plastic mask. RIP Vine.