FOR

The 3% Conference

ROLE

Creative direction & copy

Each year at The 3% Conference, hundreds of women (and a couple men) gather to discuss the gender gap on the creative side of advertising—because even today, only 11% of creative directors are women. And while conversation’s great, action is better. So we created a website where people could share actionable ideas that agencies, clients, and others in the industry can adopt to help change the ratio.