FOR
EF Educational Tours
ROLE
Creative direction
Back-to-school time is an exciting time for teachers. It’s also hectic AF. Between the frenzy of learning dozens of new students' names, the expense of school-supply runs, and the stress of curriculum planning, teachers go through a ton of emotions without much time or space to truly process them.
To show teachers that EF get it and is always there for them—whether or not they’re currently traveling with us—we created a series of virtual escapes to give teachers moments of calm amidst the chaos, along with some much needed relaxation and inspiration. And while these quick little breaks couldn’t possibly be as impactful as traveling with EF is, they do fit easily into teachers' crazy schedules.
The campaign did wonders for brand loyalty and engagement, with many teachers reaching out to thank us for acknowledging the madness of this time for them.
Emails inviting teachers to find their moment of zen
Landing page
The most soothing elixir of all—stories of the real impact teachers have on their students, even years later.
