FOR

Combined Jewish Philanthropies

ROLE

Creative direction & copy

Think antisemitism doesn't happen in the liberal bastion of Massachusetts? Think again. Incidents of antisemitism increased 41% in Massachusetts between 2021 and 2022 alone.

We joined forces with Combined Jewish Philanthropies to call attention to this issue—and to call it what it is: Jew hate. We knew that if there was any hope of ending it, we needed to face it head on. Share the heartbreaking stories of those who have experienced it. And rally the broader community to care just as much as those directly affected by it.

Our campaign featured harrowing, true stories from Massachusetts residents and directed people to a resource center where people could find out how to join the fight to stop stories like these from occurring.